Ipoh Chicken Rice holds a renowned status in Malaysian cuisine. The brand's inception dates back to 1977, prompting the inclusion of "1977" in its name and logo. This logo was crafted with two key elements of the dish in mind: the chicken and bean sprouts.
The colour scheme of the logo was carefully selected to mirror the components of the dish itself. Red represents the chicken, orange symbolises the chili paste, and green signifies the cucumber. Through the fusion of these elements, the resulting logo boasts a distinctive and visually appealing appearance.
